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Your skin has to put up with a lot. It’s exposed to the elements on a daily basis and the

daily basis and the way it looks and feels can say a lot about you, from your age to your

health and well-being. So when you look after your skin it looks good, feels good, and gives

your self-confidence a boost. The skin is the largest organ in the body, with a total area of

about 20 sq feet.  It protects us from microbes and the elements , helps regulate body

temperature, and permits the sensations of touch, heat, and cold.  Understanding the structure

and function of this vitally important and complex organ is the first step to finding an

anti-aging solution.Young, healthy, vibrant skin has greater elasticity and firmness, so it’s

smooth to the touch and appears luminous, and fresh. That’s because the outer layer of the

skin, the epidermis, is made up of cells that attract and retain water, keeping the surface of

your skin soft and plump.

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Healthy, young skin works perfectly at rejuvenating itself with the older cells on the surface falling

away to be replaced by newer skin cells. Fibroblasts, cells that are formed in your skin’s dermis layer, produce collagen

and elastin that, along with hyaluronic acid, also help hydrate, plump, and smooth your skin. This is how young skin stays even in tone, texture, and luminosity. As you age, your skin’s natural processes become less and less efficient.  Our products are specifically designed to give aging skin a helping hand, treating lines, wrinkles, blemishes like acne scars, changes in pigmentation, and photo-damage, so that you can keep your skin looking great for longer.  

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The Aging Process~

Up to your mid-20s, your skin will keep itself hydrated and youthful looking through this constant process of repair and replenishment. But as you start to get older your skin’s processes don’t work as effectively, which is when your skin begins to show visible signs of aging.

Your skin begins to show signs of aging because:

• Your skin produces less elastin and collagen, which keep your skin smooth and firm.

• The natural process of skin cell renewal begins to slow down, meaning that fewer new cells are produced and the older, dead cells are not shed as frequently.

• Your skin’s natural defenses become less effective, allowing reactive oxygen species (also known as free radicals) to damage healthy cells and proteins in your skin, such as collagen and elastin.

• The blood supply to your skin can become less efficient, resulting in your skin appearing less vibrant.

As you age your skin’s natural protection begins to decline, leaving it vulnerable to lasting damage. It produces less and less collagen, elastin, and hyaluronic acid, which causes the skin’s elasticity, firmness and smoothness to be reduced. This eventually results in fine lines and wrinkles forming.

Skin cells aren’t renewed as regularly and your blood supply can also become less efficient, meaning your skin can begin to look less vibrant and fresh. Your skin’s epidermis also doesn’t retain as much moisture, making it less firm, plump and elastic, which negatively impacts your skin’s tone and texture. This can result in fine lines and wrinkles developing as well as your skin tone becoming sallow and dull.

Your skin’s natural anti-oxidants can also become less prevalent and less effective leaving your skin vulnerable to damage. This means that exposure to harmful UV rays in sunlight, also known as photo-damage, as well as unhealthy activities such as smoking, only accelerate your skin’s natural decline.

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Photo Damage~

Photodamage to your skin is caused by UV radiation in sunlight. On warm sunny days, your skin is most susceptible to UVB radiation, while UVA has a more significant effect on your skin all year round – even when it’s cloudy. The danger with UVA is that it’s not obviously damaging your skin as it doesn’t burn or tan your skin. Instead, it causes damage to your skin which prematurely ages it as well as causes additional health problems. Daily exposure to high levels of visible light and infrared-A can add to this damage.
If you don’t take the right steps to protect your skin these harmful rays can:

• Break down your skin’s natural defenses which work to provide low-level protection from all of these effects.

• Trigger the production of free radicals which damage your skin’s healthy cells and protein.

• Damage the top level of the skin (the epidermis), giving it a leathery appearance.

• Affect your skin's pigmentation creating irregular dark, brown patches and age spots.

• Damage the DNA in your skin cells, preventing them from functioning properly meaning they can die. In certain cases, this can even lead to skin cancer.

All of these factors, both natural and external, contribute to visibly aging your skin. Because of this it’s essential to use a clinically proven, evidence-based skincare regime that addresses all of the daily challenges that your skin must deal with. Protecting your skin will prevent further damage while combining it with a carefully selected regime can help rejuvenate and repair a lot of the damage that your skin may have already experienced.

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Pigmentation Problems~

Pigmentary complaints cause the uneven darkening of an area of skin. This can appear as brown/age spots which can go on to form keratoses (a scaly growth), and pre-cancerous or cancerous lesions. These conditions are difficult to treat because they affect each of us differently depending on our skin type, and how deep in the skin the pigmentation sits. This often depends on the cause of the issue, which is frequently a combination of factors.
Melanocytes in our skin produce melanin as a defense mechanism against radiation caused by the sun. The melanin travels to the surface of the skin to absorb the harmful UV rays. This is the process that, over time, gives us a tan, but within the skin, the melanin protects other skin cells, and their DNA, from damage – although this protection is not enough with ongoing exposure to the sun.
There are several other factors that can also stimulate the excessive production of melanin:

• Hormones can have a significant impact on melanocytes, for example, while taking the contraceptive pill or during pregnancy. This disruption can cause a condition called melasma, in which excessive pigmentation appears on the forehead, cheeks, and around the mouth.

• Inflammation or trauma of the skin can also disrupt the melanocytes. This can be associated with acne, folliculitis, or laser therapy.

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